indianapolis' endangered species chocolate, ethical and profitable

Nice article in the Indy Star today about Endangered Species Chocolate. Seems to be a local company doing three things, earning a profit, giving charitably to good causes and ensuring the best quality, ethically traded chocolate.

Endangered Species Chocolate donates at least 10 percent of its profits to support "species, habitat and humanity" -- hence its distinctive name. Recipients have included Chimp Haven, the Ocean Conservancy and Peace Learning Center.

"We have found that by being ethical and holding our values more dear than profits, we're actually becoming more profitable," said Mark Waddell, one of the regional sales managers.

I wish them the best of luck. Nice to know there are companies right here in Indianapolis with a social conscience.

Story Link, Company Link

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