"That's an amazing share," writes Manjoo. "It beats that of YouTube, iTunes, Hulu, and, perhaps most tellingly, the peer-to-peer file-sharing protocol BitTorrent, which accounts for a mere 8% of bandwidth during peak hours."
The demand may finally force ISP providers to expand capacity and finally get America's broadband capabilities where they should be. They better: Netflix will soon be flipping its business model. Becoming a streaming company that will also rent discs. "The future of Netflix, then, is the Internet. It's an open question whether the Internet can keep up."